You can use images (except Editorial Use Only content) for billboards, advertising and promotional posters and point of sale pieces, but the license you need will depends on the number of people that will see it.
The Free License covers up to 10,000 views and is ideal for small projects. The Pro License covers up to 100,000 views and is great for mid-size projects. The Pro Extended License is required for any highly visible projects that will receive over 100,000 views.
Please visit our Licensing Chart for more details, including usage limits.