Why are only some images and video clips free to download?

Vecteezy operates under a “Freemium” business model. “Freemium” is an industry term from the blending of the words “free” and “premium.” This is the same model that other large companies like LinkedIn, Dropbox, and Spotify use. Vecteezy is proud to be a pioneer in our industry by being one of the first companies to operate under this business model.

Free content was designed to be ideal for personal use or smaller low-visibility commercial projects. Our mission is - and always will be - to make beautiful and commercial creative assets more accessible to everyone.

All content on Vecteezy has been created by a verified professional artist from our team of contributors. Artists get paid for their work by earning a percentage of the revenue generated via Advertising, Subscriptions, or Credit Purchases.

Even if you only use Free content from Vecteezy, you can have the confidence that the artist is still getting paid for their work, and that the image or video clips you downloaded are legitimate and clear of any copyright infringement.

Certain content on Vecteezy has taken more time and effort to produce - this is labeled as Pro content. These images and video clips - Pro - are not offered for free. Pro content was designed to be more broadly used for business and advertising so these files all come with additional benefits, such as increased legal protection.